Aldiana, the premium provider for resort holidays, is wholly owned by DER Touristik Group: following antitrust approval, the acquisition of the premium resort brand has now been successfully completed. The purchase agreement signed in late March was legally executed on 24 May 2022. This means the 50 percent shares held by LMEY (Zug in Switzerland) in Aldiana Holding GmbH (Frankfurt) were transferred to DER Touristik Hotels & Resorts GmbH (Cologne).
With the acquisition of Aldiana, DER Touristik consolidates its Group-owned hotel portfolio. “We’re delighted that with this step we fully integrate Aldiana, as an absolute premium brand, in our portfolio. This is a further milestone for our growth strategy in the hotel business”, as emphasised by Sören Hartmann, CEO DER Touristik Group.
Over the coming months, the aim is to further strengthen Aldiana’s brand profile and to develop the portfolio of resorts to a high standard of quality. “Especially in the segment for premium resort holidays, we see a great deal of potential for growth, which we would like to leverage”, as underscored by Georg Schmickler, CEO DER Touristik Group Hotel Division. There’s not only a boom in demand for travel – the need for more exclusive travel is also on the rise, and so premium holidays are clearly in trend.”
Hotel Business and Expansion Strategy
DER Touristik Group is the travel and tourism division of REWE Group and is one of the leading travel groups in Europe. The hotel business of DER Touristik ranks among the company’s strategic areas of growth. Since 2021, the overarching hotel activities with a total of seven renowned hotel brands have been bundled in the DER Touristik Group Hotel Division. The Group-owned hotels and resorts, situated in the prime locations of top holiday destinations, cater to a wide range of holiday wishes and target groups – from beach-lovers to sophisticated travellers and resort holidaymakers right through to sporting enthusiasts and active holidaymakers. With the joint venture concluded with Deutsche Seereederei in 2021, DER Touristik is pursuing the goal of becoming a market leader in sustainable tourism across Europe.
As a premium provider in the resort sector throughout Europe, Aldiana is one of the leading tour operators for resort holidays. The company operates facilities in Greece, Italy, Austria, Spain and Tunisia. In addition to an extensive all-inclusive programme in all beach clubs, Aldiana also offers its guests sport and wellness facilities, professional childcare, events as well as gastronomy and service quality at the highest level.
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You will find a PDF of the press release here.
The DER Touristik combines its hotel brands Sentido, lti, Aldiana, Calimera, PrimaSol, COOEE and Playitas under the umbrella of the DER Touristik Hotels & Resorts hotel company. Given that no one dream holiday and travel preference is the same, the DER Touristik Hotels & Resorts focus on diversity: Their hotels cover the various guest needs of families, couples and those travelling alone. Hotels of the Sentido, lti, Aldiana, Calimera, PrimaSol, COOEE and Playitas brands are located at short, medium-and long-haul destinations, with an emphasis on the Mediterranean. In the mountains, the COOEE Alpin hotels stand for ultimate skiing and hiking fun among price-conscious holidaymakers. The DER Touristik Hotels & Resorts hotel company is part of the DER Touristik Group. More information at www.dertouristik-hotels.com.
DER Touristik Group has its head office in Cologne, Germany, and is REWE Group’s travel and tourism division. As one of Europe’s leading travel groups, DER Touristik Group encompasses more than 130 companies and employs 9,400 people in 16 European countries. Every year, millions of guests travel with one of the group’s tour operators or specialists. DER Touristik Group includes tour operators such as DERTOUR, Jahn Reisen, ITS, Meiers Weltreisen, Travelix, Kuoni, Helvetic Tours, ITS Coop Travel, Billa Reisen, Konig Aap, Apollo, Exim Tours and Fischer, as well as more than 2,300 travel agencies (such as DERTOUR, DERPART, Kuoni, Exim, and Fischer, as well as franchises and partners), the hotel brands Sentido, Aldiana, Calimera and COOEE, and the online travel agency Prijsvrij Vakanties. The DER Touristik Group also offers on-site support: The company runs an agency network with 74 offices in 29 travel destinations. The staff in the destination agencies assist the guests of the DER Touristik Group from their arrival at their holiday destination and until their departure. For more information, go to www.dertouristik.com.