Our History
Our History
From rail ticket sales counter to one of Europe’s leading tourism groups: DER Touristik can look back on a corporate history spanning over 100 years. In October 1917, the company was founded as Deutsches Reisebüro in Berlin. With sights always firmly set on the travel needs of guests, it was destined for growth and internationalisation from the outset. We have thus continually developed, broken new ground and, thanks to acquisitions and newly founded companies, evolved into the DER Touristik Group of today.
Since 2000 we have been a 100 per cent subsidiary of REWE. Under the umbrella of REWE Group, one of the leading trading companies in Europe, we are well and securely positioned and now operate with more than 130 companies in 16 European countries. For our guests, we are – today, as in the past – a competent, reliable and dedicated partner for everything to do with travel – ensuring that holidays become the most wonderful part of the year in future, too.
DERTOUR Reisebüro replaces the former brand DER Reisebüro.
DER Touristik Group and DSR Hotel Holding found the joint venture DR Hospitality based in Hamburg and Rostock.
DER Touristik Group acquires D-reizen, one of the leading online travel sales and travel agency organisations in the Netherlands.
The Northern European subsidiary DER Touristik Nordic sells the airline Novair to the Danish Jet Nordic Group.
The Czech subsidiary Exim Holding acquires the tourism company Fischer in Prague.
DER Touristik Hotels & Resorts takes over the Galo Resort, Madeira. The resort will operate as Sentido Galo Resort in the future.
The hotel company of DER Touristik, DER Touristik Hotels & Resorts, merges its hotel brands lti and Sentido. Sentido becomes the new brand name.
The DER Touristik Group acquires a 50 per cent share in Aldiana Club Resorts.
The Czech subsidiary Exim Holding expands the Eastern European business and purchases Travel Brands SRL in Bucharest, which trades under the name DERTOUR.
DER Touristik sells the business travel division DER Business Travel to American Express Global Business Travel.
The DER Touristik Group takes over the Sentido hotel brand from Thomas Cook.
Dertour takes over the website camperboerse.de.
REWE Touristik acquires the travel agency cooperation ProTours AG.
The corporate group Deutsches Reisebüro enters into a joint venture in Indonesia with the agency Agentur Go Vacation.
The tour operator clevertours.com is founded.
REWE Group acquires all shares of DER from Deutsche Bahn. DER becomes a 100 percent subsidiary of REWE. With the affiliated companies ITS Reisen and Atlasreisen, the travel and tourism division of REWE Group expands its market position. Derpart cooperation partners are now also under the REWE umbrella.
Dertour purchases 51 per cent of shares in ADAC Reisen, Munich.
From the mid-1950s, various foreign representative offices are reopened, starting with the branch in Rome. This is followed by further branches in Paris, Madrid, Barcelona, Los Angeles, Toronto, New York, Miami, Tokyo, Milan and Budapest.
MER Travel Agency in Cologne