Breadcrumb

Vision & Mission

A vision and mission to guide, unite and inspire us

Travel is part of our DNA; it is what we are most passionate about. It is this passion that drives us to inspire our guests. It is our daily ambition to create travel experiences that stand out – allowing each guest to dream, explore and bring back home lasting memories.

Our Mission: Rooted in our passion for travel and oustanding expertise

Unveiling the beauty of the world.

We are travellers and create the extraordinary,
turning travel experiences into lasting memories.

Unveiling means bringing something to light. To us, the beauty and diversity of this world are of utmost value. Our planet is a sensory feast, a display of nature’s incredible diversity and the beauty that lies within human culture, art, and tradition. We want to help people explore, learn and grow by travelling with us – showing them all the beautiful sides our world beholds.

Our Values

Developed by Group strategy with the support and insights of an international project team, our new vision & mission was designed to guide, unite and inspire colleagues across the Group:

Guide: As we continue to drive collaboration across markets and units, our new vision & mission will guide us when making decisions. It will help us to better align our efforts across countries and divisions.
Unite: While we embrace the differences of each unit and market, we want to create a bond that unites us and creates a sense of belonging to one strong international Group. Although each of us is rooted in their local market teams or divisions, we are all part of something bigger.
Inspire:Our new vision and mission will serve as a constant reminder of what we want to achieve and the role we want to play in people’s lives. This is why we have crafted a more emotionally appealing approach – motivating us every day to create and innovate for travellers around the world.

Bringing Our Vision to Life

This initiative is aiming for a blend of business-focused, cultural, and community-building activities. It will include digital channels as well as events in the markets – brought to life by an international project team including local HR and communications leads and talents from our “ONE Leadership” program.

“As we move forward, key initiatives will align with our new vision and mission, highlighting the role of our dedicated travel experts. Our ambition is to bring our travel expertise to life wherever possible and interact more directly with travelers,” clarifies Dr. Ingo Burmester, CEO Central Europe DERTOUR Group.

Dr.Ingo Burmester

CEO